Fabchannel is an exemplary online platform that caters to music enthusiasts from across the web. The website provides live concerts of bands for the listening pleasure of its users and boasts of an enviable repertoire that includes emerging music stars to some of the big names in music industry playing hiphop, rock, metal, etc. It incidentally also functions as a talent hunt program that brings out the unexplored talents of music industry, which otherwise are largely ignored by the mass media. Users with Flash Player installed on their PCs can enjoy watching incredible videos from Fabchannel. The website also broadcasts a large number of music concerts that are held in the popular Paradiso and Melkweg venues in Amsterdam. The application allows its users to create and organize their own playlist to enjoy tracks suiting best to their moods. Furthermore, users can also share their favorite music tracks with their friends through this remarkable platform.
Fabchannel is a Netherlands based company founded in the year 2000. The website was launched by an entrepreneur Justin Kniest in collaboration with the internet service provider XS4ALL and broadcast facility firm N.O.B. The platform was launched with the intent to expose talents which is generally ignored by the mass media. In April 2007, Fabchannel introduced its own channel, ‘The Best Of Fab’, on online TV platform Joost. The contribution of the website has been recognized a number of times through various awards. The best media in MusikExpress Style Award for 2007, and the best music website of the world for 2006 by Webby Award, are among the notable recognition of the website. Currently the platform holds noteworthy subscriber-base, and a large number of web users are enjoying its services. Fabchannel closed in March 2009. - OFFICIAL PRESS RELEASE - Amsterdam, 6 March 2009 - Fabchannel stops its activities -
Online concert channel Fabchannel.com ceases its activities as of today, due to bad economic prospects within the music and online advertising market.
During the last nine years, Fabchannel have been successfully promoting concert recordings of national and international artists online among a large international audience.
The Fabchannel business model bases itself on two essential ingredients: international streaming rights and international advertising/sponsoring revenue. After a substantial investment in 2007, Fabchannel has been focusing fully on increasing its reach among the international audience and the development and implementation of online advertising formats and partnerships.
After an energetic start in 2008 with the introduction of video commercials on Fabchannel.com, media partnerships with renowned news sites like nu.nl and Spiegel.de as well as signing a worldwide partnership with Universal Music Group, in the last few months it has been getting ever more difficult to reach the set targets. The audience has not increased as planned, mostly due to the majority of major record labels giving no consent to record their artists. At the same time, the online advertising and sponsoring market has been put under big pressure due to decreasing budgets of advertisers and sponsors.
The management and shareholders of Fabchannel expect that this situation is not going to change during the next years. Therefore, they have jointly taken the decision to stop all activities in order to avoid getting into financial problems and, for example, lose the possibility to use the archive they have been building in the future. Fabchannel’s concert archive will go offline on Friday 13 March. During the upcoming months, Fabchannel will strive to make suitable arrangements with employees, customers and suppliers.
With its astonishing features and functionality, Fabchannel truly stands out in class of online music portals available on the web today. The website offers a wide range of distinguished features to provide users an unsurpassable experience. The platform is extremely appealing and its interface goes well with the purpose of the application.
The site sports a stylish design and its interface has the capability to hold the eye of visitors. Its elegantly designed interface includes captivating blend of the hues of black, white, blue, and grey. The orange and red colored navigation tabs augment the appeal of the application, and it often tempt visitors to browse through its web pages. Content, both text and images, is objectively placed on the website that ensure sound visibility to the users. The right edge of the home page comprises of a list of top concerts and latest additions in it, which add up to the professional feel of the application. The interface is very interactive that assist users in exploring the features of the platform. Due to its well-organized navigation tabs, users can switch within its different pages easily as well as quickly.
Registration with Fabchannel is free of charge, and it necessitates visitors to enter some general details, which include- name, date of birth, country, a desired username, password, a legitimate email id, etc. Users can receive monthly newsletter and information about the future live shows by subscribing for the services for free. Te application sends a confirmation email to the email address provided by the user in the registration form. Visitors can start using the commendable services by clicking on to the link provided given in the confirmation email.
Registering with Fabchannel is free of charge and users aren’t required to pay anything to enjoy some of the most pleasurable live concerts. Owing to its large young audience, the website earns substantially through advertising. The website places video commercials on its web pages and show them before and after the concerts. Furthermore, the ‘Advertise’ option provides key information about its audience to lure the advertisers.
Fabchannel is absolutely fabulous for music enthusiasts. The website is designed to cater to the needs of the net users, who keep searching for an application that offers some of the most gratifying music tracks to them. Its wide range of music forms makes it apt for people with different tastes.